Website ROI calculator
A website is an investment, so it should be judged like one. Enter your own numbers and the expected increase you'd consider worthwhile, and the calculator returns an indicative return and payback period.
Your numbers
Adjust any field. Results update instantly.
Forms, calls and messages that originate from your website.
Your own assumption. Start conservative — this is not a figure we supply.
Average revenue from one customer, excluding VAT.
Enquiries that become paying customers.
What you'd spend each month, excluding VAT. Our packages start at £299.
- Additional enquiries = current monthly enquiries × the expected increase you entered.
- Additional customers = additional enquiries × your close rate.
- Additional revenue = additional customers × average customer value.
- Indicative return = (additional revenue − monthly investment) ÷ monthly investment.
- Indicative payback = monthly investment ÷ additional revenue, expressed in months.
Estimated result
- Estimated additional customers per month
- 1.5
- Estimated additional monthly revenue
- £3,000
- Indicative return on investment
- 501%
- Indicative payback period
- 0.2 months
Before delivery costs and VAT.
Revenue opportunity relative to the monthly fee you entered.
These figures are estimates generated from the numbers you entered. They are not a forecast, a guarantee or a promise of results. Use them to size a potential opportunity, then verify with your own data.
About this calculator
- What increase in enquiries should I assume?
- Use a figure you would be content with rather than an optimistic one. If a modest increase already pays back the investment quickly, the decision is easier to justify — and nothing here depends on us hitting a number we invented.
- Does return on investment account for delivery costs?
- No. It compares the estimated additional revenue against the monthly fee only. Subtract your own cost of delivery to see the profit impact.
- How quickly does a new website usually start producing enquiries?
- Build time for our packages is typically two to four weeks. Search visibility compounds over months rather than days, so treat early months as slower than the steady-state figure this calculator produces.
- Is this a quote?
- No. It is an estimate based on your inputs. Published package prices start at £495 setup and £299 per month, and the growth audit turns that into a fixed figure for your business.
- Missed enquiry cost calculatorEstimate what missed calls and late replies could be costing your business each month and year, using your own enquiry volume, job value and close rate.
- Lead conversion opportunity calculatorEstimate the extra monthly and annual revenue available from improving your lead conversion rate, using your own lead volume and average customer value.
Numbers are a starting point, not a plan
The free growth audit checks these estimates against your real enquiry data and returns a ranked 30-day plan.